"À la folie" is a French phrase meaning "to madness" or "madly," often used to express intense passion or love ("Je t'aime à la folie" — I love you to madness). It signifies going beyond reason, often translated as "like crazy" or "to death". It is also the name of several creative works, including a 2013 Mauboussin perfume and a 2024 romance novel.